Written By: Jennifer Jones
When I go to Vegas, I would much rather spin the roulette wheel than play a game of craps — mostly because I do not understand the rules of craps. It is much easier for me to place my chips on lucky number 24 and take my chances, because being a control freak, I like to completely understand how I lose my money.
Have you ever tried to introduce the concept of exciting guests, potential guests or employees into playing a game so you can gather data or educate them on something? Research shows that when people psychologically feel that they have earned their reward, they see it like a prize over marketing. This introduces the concept of gamification, or the art of applying game-playing techniques to motivate and engage people to participate in marketing techniques for your product or service.