Big Data is omnipresent. Statements such as “Data is the new oil,” and “Data is the salt of modern merchants,” show how valuable data has become. But what is so important about this data? The majority of hotel managers will have no answer to these questions, although they should.
Big Data is more than the rapid increase of data, although it builds the foundation. According to forecasts the amount of data will increase 50-times from 2010 to 2020.
In business context the question is how data can be used to enhance the products and services offered or to even develop new products, also how Big Data will change the way hotels interact with their customers on and off-site. Read More »