Big Data is omnipresent. Statements such as “Data is the new oil,” and “Data is the salt of modern merchants,” show how valuable data has become. But what is so important about this data? The majority of hotel managers will have no answer to these questions, although they should.
Big Data is more than the rapid increase of data, although it builds the foundation. According to forecasts the amount of data will increase 50-times from 2010 to 2020.
In business context the question is how data can be used to enhance the products and services offered or to even develop new products, also how Big Data will change the way hotels interact with their customers on and off-site. Read More »
As we lead up to HITEC 2014, HFTP Connect will be talking to industry experts and keynote speakers about their expertise and how it relates to the hospitality industry through the Ask the Experts column.
An expert view on the revolutionary Collaborative Economy and the hospitality industry
Rachel Botsman is a global thought leader on the power of collaboration and sharing through digital technologies to transform the way we live, work and consume. She has inspired a new consumer economy with her influential book What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. TIME Magazine recently called Collaborative Consumption one of the “10 Ideas That Will Change the World.” Rachel is the founder of Collaborative Lab, the leading source of expertise for businesses and governments that want to embrace the collaborative economy to revolutionize business and society.
1. How did collaborative consumption theory become your brain child?
Five years ago, I started to wonder how ideas such as eBay, Zipcar and Airbnb were connected. What I recognized, was the early stages of a transformation in how technology could match ‘needs’ and ‘wants’ changing not just what we would consume but how we would consume through collaborative models and marketplaces; hence the term ‘collaborative consumption.’ Read More »
New for 2014, HFTP Connect has selected one individual to fulfill the role of the official conference Guest Blogger. Please help us in welcoming Club and Hotel Controllers Conference newcomer and Guest Blogger Monica Henegar.
Monica grew up in Romania and immigrated to Canada in her early twenties. She graduated from the University of British Columbia in May 2005 with a double major in finance and accounting. In January 2006, Monica was hired as an accounting assistant at Capilano Golf and Country Club, and received her CGA designation in 2009. She is currently the controller at Capilano Golf and Country Club, and has recently began working toward obtaining the Forensic Accounting Designation. Monica is a member of the HFTP British Columbia chapter.
The content published in this section was provided by the CHCC Guest Blogger and not of HFTP, nor any person or organization affiliated or doing business with HFTP.
As we lead up to HITEC 2014 in June, HFTP Connect will be talking to various hospitality professionals about specific areas of the industry through the Ask the Experts column.
Cindy Estis Green is the CEO and co-founder of Kalibri Labs, LLC., with a career spanning thirty-five years in the hospitality industry. Green spent 12 years as managing partner of The Estis Group providing consulting to hospitality organizations. Co-author of the 2012 Distribution Channel Analysis: A Guide for Hotels, Estis Green has been inducted into the prestigious HFTP Hospitality Technology Hall of Fame. She is also a frequent speaker at hospitality industry conferences and is currently a member of the HITEC Advisory Council.
1. How is your specialty changing? How will it evolve over the next two to five years?
The area of distribution and digital has changed dramatically and continues to do so as new vendors enter the space and as consumers adopt new technology as part of the travel experience whether it’s shopping, buying, part of the stay or sharing about a stay. The pace of change is rapid now and not slowing down. This will continue to add many more options for the consumers and create change in the way hotel brands provide services to their hotels. Read More »
Editors Note: Since the publication of this article, movement to regulate e-cigarettes by the FDA has progressed. On the local government level and in other countries e-cigarettes have been banned in public places or banned all together. Recently, the European Parliament rejected a proposal to regulate e-cigarettes as medical devices.
The 2014 Consumer Electronics Show (CES) boasted the largest show floor in its history featuring more than 3,200 exhibitors. It was a sight to see, with a lot of improvements on things we have been hearing about in the industry for quite a while.
One trend that really stood out to me was the proliferation of e-cigarette vendors and users. The growth in sales of the e-cigarette will likely make it a habit that’s here to stay. Many large tobacco companies seem to think so, including R.J. Reynolds, Lorillard and Altria (think Marlboro).
The recent data breaches at major retail outlets such as Target, Michaels Stores Inc. and Neiman Marcus brought this type of modern crime to the forefront in the minds of the consumer; and for us in the hospitality community, it really hit home when news surfaced of a breach at White Lodging properties throughout the United States. For those who were not able to keep up with the “screaming headlines’ about this incident, one thing that both consumers and credit card retailers were warned about is that there would be more to come … and obviously they have. I am going to also predict that there will be even more of these that we will hear about over the next few months from other types of businesses and organizations. Regardless of the tens of millions of dollars industries spend to protect credit card data, criminals who try to steal this data are constantly attacking our information systems and eventually they get lucky — for a short time. As in these recent cases, they were shut down. Read More »
The faculty experts at the Kendall College School of Hospitality Management recently released its trends outlook for the hospitality industry for 2014. The hospitalitymanagement program is highly regarded in the Chicago for preparing students for careers in the hospitality industry. With the combined collaboration of the entire faculty from the hospitality program, they were able to come with this infographic that provides a lot of insight into the top trends within the hospitality industry for the upcoming year. I’ve highlighted some of the more interesting findings below: Read More »
Ranking highly on TripAdvisor’s Popularity Index, a rating system based on quantity, quality and recency of customer reviews, is the best way to draw new customers to your hotel. Knowing that responding to reviews can entice others to write their own, the Four Seasons Hotel in Austin jumped 26 spots to become the highest rated hotel in the city. But how exactly did it happen? Read More »
I left HITEC sensing mobile and the resulting real-time communication was a dominant theme this year and the future of our business, but barely scratching the surface of overall impact. With the lightening pace of change, the role of the IT manager has never been more difficult; opening the mind to embrace new high-impact technology, while continuing to protect against constantly emerging threats (PCI, malware, phishing, and other malevolent activity). It’s not an easy balance to achieve, but some organizations have been aligning a few technology resources with marketing to ensure new market realities are quickly leveraged by current technologies. Read More »
In two years we will have forgotten that there was actually a “year of the tablet.” As mobile, hand held computing will become so ubiquitous in the operation of our business.
Tablet productivity will come from two sources. The guest and the hotel employee.
The guest becomes another user on your system without the training you would normally give to your staff. They make reservations, will check themselves into your hotel, order room service, request towels, all with no training.
Now just think of the effect tablets in the hands of your employees will have. They will be mobile, but more importantly, training times will be greatly reduced. You will even be able to train a general manager or director of sales to check a guest into the hotel. Read More »