How HFTP Discourages Pirate Exhibitors at HITEC
HITEC exhibitors invest a lot of time, money and resources to come to HITEC each year and share their products and solutions with the hospitality industry. Because of this, HFTP (the producers of HITEC) protects the investment of the vendors that support HITEC.
Celebrating 40 years, HITEC is considered to be the hospitality technology industry’s must-attend event, annually gathering many influential industry players. It is an opportune time for vendors to gain a significant audience, leading to numerous satellite events and promotions hosted by exhibitors and non-exhibitors alike.
One way HFTP maintain the show’s high value is by doing all it can to educate constituents about pirate exhibitors and this practice. Companies, non-exhibitors, that attempt to circumvent the system should be on notice that HFTP will do everything it can to protect the integrity of HITEC.
And how do we do that? Well, we start with educating everyone on what to look for.
What’s a pirate exhibitor?
I know that sounds funny and can be confusing. I mean, it’s not like you will see people in pirate outfits walking around the show. So how do you know if someone is a pirate exhibitor?
Well, sometimes even pirate exhibitors don’t realize they’re pirate exhibitors. Read More »
