As we lead up to HITEC 2012 in June, HFTP Connect will be talking to various hospitality professionals about hospitality technology through the Ask the Experts column.
A Distribution Professional’s View on Hospitality Technology
Valyn Perini is an experienced travel professional with more than 15 years in hospitality and travel operations, sales and marketing, systems, consulting and software development. As CEO of OpenTravel, Perini oversees the operations of the organization, including developing and executing strategies to reach the goal of standardizing electronic distribution of traveler information in the travel industry. She is a member of the HITEC Advisory Council.
How is your specialty changing? How will it evolve over the next two-five years?
My specialty is distribution, and it’s hard to quantify all the changes going on right now. The pace of change is just breathtaking — for guests and hoteliers.
The industry has evolved from the GDS being the primary electronic channel of distribution to the incredible proliferation of channels and business models.
In the next two years (who knows what distribution will look like in five years?), we’ll continue to have the discussion of mobile sites vs. apps, and sites like Room77, hoteltonight.com and other niche hospitality distribution sites will either take hold or fail, depending on the market. Read More »