How Do Hospitality CMOs and CTOs Work Together? Read the Research
Hospitality chief marketing officers (CMOs) and chief technology officers (CTOs) were brought together this past year by HFTP and HSMAI for two think tanks on the strategic integration of marketing and technology. By definition, a think tank is a group organized for interdisciplinary research with the objective of providing advice on a…
Green Travel and Eco Stays: Latest Initiatives to Reduce Waste
Research from the HFTP Asia Research Center | Written by: Evita Ma Under new regulations effective July 1, 2019, hotels in Shanghai have ceased to offer disposable daily necessities such as toothbrushes, combs, bath sponges, razors, nail files and shoe polish, unless specifically requested by guests. Guangzhou hotels joined the initiative in…
Sentiment Survey Reveals Top Hospitality Technology Decisions in 2020
The results are in for the inaugural Hospitality Technology Sentiment Survey, co-produced by HFTP and Hospitality Net. This survey sponsored by Shiji with partners EHL and Puzzle Partner serves as an indicator of pertinent technology trends in the hospitality industry. The report uncovers some surprising insights based on the feedback gathered from over 540 survey respondents from around the…
Application of IoT Solutions: As Analyzed by the HFTP Dubai Research Center
In its latest monthly news bulletin, the Dubai HFTP Research and Innovation Center at the Emirates Academy of Hospitality Management discussed the application of IoT as solutions for the hospitality industry. The research center hopes this topic sparks conversation amongst members of HFTP and the hospitality community. The Dubai HFTP Research…
Goals and Challenges: The Inside Scoop on this IT Specialist’s POS Upgrade
According to An Introduction to Hotel Systems: Fundamentals & Glossary produced by the American Hotel and Lodging Association (AH&LA), buying individual IT systems from specialist vendors can help you achieve the best level of functionality for each area of your specific operation — but you may have to accept any…
Strategic Joint Venture: A New Strategy to Expand Footprints in China
Written By: Evita Ma Many surveys show that the mid- to high-end hotel market is booming in China. However, the corresponding services are still insufficient. To expand the footprints, the Hyatt Hotel Corporation and BTG Homeinns Hotels Group announced their intent to establish a joint venture in February of this…
A Review of Today’s Hotels of the Future
Written By: Evita Ma These days, technology is transforming the customer experience at an alarming rate. Many hoteliers wonder what the future hotel will look like. Flyzoo Hotel, regarded as Alibaba Group’s first future hotel, was opened in mid-December 2018. Numerous news and media outlets applauded its futuristic design and…
Are Loyalty Programs Too Rewarding?
Written by: Naftali Marlon Tanyongana Loyalty programs have become par for the course across industries — from retail to airline to hospitality — popularized by their ability to create a loyal customer base. But, companies can quickly lose themselves in the number of return customers and purchases, forgetting about the…
Fresh Look: What We Did Not Know About the Pre-Opening Process
Thanks to the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management’s close collaboration with the HFTP Americas Research Center, an indispensable new resource is now available to hospitality professionals. When researchers Agnes DeFranco, Ed.D., CHAE, Arlene Ramirez, MBA, CHAE, CHE, CHIA, and Tanya Venegas, MBA, MHM,…
HFTP Compensation and Benefits Report: 2018 Data on Hospitality Staffing and Compensation
The 2018 HFTP Compensation and Benefits Survey was released this summer and made available to HFTP members. This is a biannual report that was developed to provide information on salaries and benefits, and to give an ongoing profile of accounting, finance and technology professionals in the hospitality industry. The history…