China Releases New Standards to Rate Quality of Hotel Online Services

Research from the HFTP Asia Research Center | Written by: Evita Ma On January 10, China released the new standards of Hotel Online Service Quality Evaluation and Classification (China Daily, 2020). This is the first domestic standard for evaluating and rating the quality of hotel online services in the nation. The new…

The HFTP Research Centers Present: A Year in Review

It has been an exciting first year for the HFTP Foundation. Between frenzied fundraising and planning a packed docket of upcoming research for 2020, research staff have certainly had their hands full. Despite the flurry of activity that comes with building a new nonprofit from the ground up, the Foundation…

Technology in Hotels: Invest Where it Counts

Technology in Hotels: Invest Where it Counts

By Agnes DeFranco, Ed.D., CHAE, CHE, CHIA, CAHTA and Minwoo Lee, Ph.D., MBA, CHE, CHIA Want to give your guests the tech amenities they want? Put your money where your five-star reviews are. This study mines thousands of online reviews to provide hoteliers with data-driven strategies to maximize payoff on IT…

How Do Hospitality CMOs and CTOs Work Together? Read the Research

Hospitality chief marketing officers (CMOs) and chief technology officers (CTOs) were brought together this past year by HFTP and HSMAI for two think tanks on the strategic integration of marketing and technology. By definition, a think tank is a group organized for interdisciplinary research with the objective of providing advice on a…

Green Travel and Eco Stays: Latest Initiatives to Reduce Waste

Research from the HFTP Asia Research Center | Written by: Evita Ma Under new regulations effective July 1, 2019, hotels in Shanghai have ceased to offer disposable daily necessities such as toothbrushes, combs, bath sponges, razors, nail files and shoe polish, unless specifically requested by guests. Guangzhou hotels joined the initiative in…

Sentiment Survey Reveals Top Hospitality Technology Decisions in 2020

The results are in for the inaugural Hospitality Technology Sentiment Survey, co-produced by HFTP and Hospitality Net. This survey sponsored by Shiji with partners EHL and Puzzle Partner serves as an indicator of pertinent technology trends in the hospitality industry. The report uncovers some surprising insights based on the feedback gathered from over 540 survey respondents from around the…

Application of IoT Solutions: As Analyzed by the HFTP Dubai Research Center

In its latest monthly news bulletin, the Dubai HFTP Research and Innovation Center at the Emirates Academy of Hospitality Management discussed the application of IoT as solutions for the hospitality industry. The research center hopes this topic sparks conversation amongst members of HFTP and the hospitality community. The Dubai HFTP Research…

Goals and Challenges: The Inside Scoop on this IT Specialist’s POS Upgrade

According to An Introduction to Hotel Systems: Fundamentals & Glossary produced by the American Hotel and Lodging Association (AH&LA), buying individual IT systems from specialist vendors can help you achieve the best level of functionality for each area of your specific operation — but you may have to accept any…

Strategic Joint Venture: A New Strategy to Expand Footprints in China

Written By: Evita Ma Many surveys show that the mid- to high-end hotel market is booming in China. However, the corresponding services are still insufficient. To expand the footprints, the Hyatt Hotel Corporation and BTG Homeinns Hotels Group announced their intent to establish a joint venture in February of this…

A Review of Today’s Hotels of the Future

Written By: Evita Ma These days, technology is transforming the customer experience at an alarming rate. Many hoteliers wonder what the future hotel will look like. Flyzoo Hotel, regarded as Alibaba Group’s first future hotel, was opened in mid-December 2018. Numerous news and media outlets applauded its futuristic design and…