Engage Your Employees With Continuing Education as an HFTP Corporate Allied Sponsor

You may think that offering continuing education and training to your employees is a one-way street — but that is far from the truth. There are several advantages not only for your employees who receive the extra training; it can also have fantastic return on investment (ROI) for your business.


about how your company can invest in itself and its team as an HFTP Corporate Allied Sponsor


Employees who show initiative and go the extra mile to improve their on-the-job skills can become incredible assets for the company. And, it can help you identify the proactive employees best suited for future leadership roles.

Continued education not only helps strengthen the skills of your employees, it can also help you retain top talent — giving your company a competitive advantage over others who do not offer additional learning opportunities.

In fact, a lack of growth opportunities is often cited as one of the main reasons for employee turnover. According to Gallup, a staggering 87 percent of millennials rate “professional or career growth and development opportunities” as important to them in a job.

The benefits for employees extend beyond the opportunity to learn new skills and improve their chances for promotions and raises. It also can boost employee morale and job satisfaction. Employees will recognize and often appreciate your willingness to invest in them.

As a business owner, manager or supervisor, you should want to have a well-educated, skilled and motivated workforce that can bring new ideas to the table.

And, it is important to note that the hospitality industry and technology market are continuously, rapidly changing. You need employees who are prepared and able to adapt to all of these changes taking place in the industry. Continuing education and training can keep them up-to-date on the latest trends and technologies.

These benefits can ultimately improve your company’s profits and overall bottom line. So, continuing education and training is actually a “win-win” for both employer and employee.

In today’s rapidly changing hospitality industry, how does your company and its employees stay current?

The HFTP Corporate Allied Sponsorship aligns continuing education and training needs to the specific, strategic goals of hospitality businesses.

The HFTP Corporate Allied Sponsorship empowers your team members in their careers and professional growth — all of which can positively impact your company’s bottom line. And, your company benefits from opportunities to promote to HFTP members and industry professionals working in hotels, clubs, resorts, casinos and other hospitality companies across the globe.

Over and above that, the company receives additional benefits, discounts and exclusive pricing on HFTP-produced, applicable events for exhibits, sponsorship and advertising.

Learn more about these exclusive savings >>

This is another “win-win” for both employer and its employees.

“HFTP has been a source of continuing education for myself and my team over the last decade,” says Jeff Venza, chairman and CEO of VENZA, which became an HFTP corporate allied sponsor earlier this year. “If it was not for our membership with HFTP and active participation in their global events, VENZA would not have connected with so many hoteliers over the years.

“We live in a world where our strongest asset is our people. Employers should invest in continuing education for their employees. Period. Our relationship with HFTP has allowed us to attend industry events, join topic-driven webinars and overall connect with customers and friends that we otherwise would have never met.”

Meet HFTP’s current Corporate Allied Sponsors >>

As a Corporate Allied Sponsor, your company receives up to five individual HFTP memberships. Each individual membership includes a chapter affiliation so that your company representatives can network and connect with other members locally.

The designated Corporate Allied team members gain access to hospitality-focused tools, professional development events and resources designed to help them advance in their business and career.

Focused industry connections: Connect with members from all over the world who work in hotels, clubs, resorts and other hospitality organizations through HFTP’s online community (Community@HFTP) and member directory.

Focused hospitality events: Members can expand their network, boost their expertise and build strong face-to-face connections by participating in HFTP events produced year-round on the local, regional, national and international levels.

Focused research and publications: HFTP research centers regularly publish research, studies and white papers — giving members the valuable current data and knowledge they need today.

Focused hospitality education: Members are kept up-to-date and gain firsthand knowledge from industry leaders through a wide selection of event education, webinars and HFTP-produced content and resources.

HFTP members receive a variety of discounts on:

HFTP members also receive free access to the HFTP Career Center, membership directory, online member communities (Community@HFTP) and HFTP ProLinks webinars and archive library.

To learn more about the HFTP Corporate Allied Sponsorship, contact HFTP Sales and Accounts Manager Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443.

Briana Gilmore is the HFTP Communications Coordinator.
Briana can be reached at Briana.Gilmore@hftp.org or +1 (512) 220-4017.

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About the Author: Briana Gilmore

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