Destination HITEC: All about Mallorca, the Picture-Perfect Locale of HITEC Europe 2019

Azure waters. Limestone mountains. Historic villages. These are just a few choice phrases to describe the location of HITEC® Europe 2019 — where business and leisure will collide in the best possible way for hospitality finance and technology professionals this spring.

In just a few short months, HITEC Europe attendees will attain the exceptional professional development that HITEC delivers in the unforgettable Mediterranean travel destination of Palma, Mallorca, Spain. HITEC Europe will take place April 9–11, 2019 at the Palau de Congressos.

Mallorca is the largest island in the Balearic archipelago off the coast of Spain. Rich in history and saturated in natural beauty, it is easy to see why Mallorca has become such a travel hot spot in Europe. So, when your time networking and learning at HITEC Europe is complete, plan to spend some time enjoying this beautiful, historic locale.

Things to Do in Mallorca

There are many historical landmarks and ancient villages to explore on the island — many of which are located right in Mallorca’s capital city of Palma, where HITEC Europe 2019 is being held. There, you will find the Royal Palace of La Almudaina, an impressive 10th century Muslim fortress that currently serves as the King of Spain’s official (symbolic) residence for ceremonies and receptions.

You will also find the Catedral de Mallorca, also known as “La Seu” (pictured below) — a beautiful, Levantine Gothic-style cathedral whose construction dates all the way back to the 13th century. Its thoughtful design of space and structural lightness has led to the cathedral being known as “the Cathedral of light.”

The Castell de Bellver is a magnificent Gothic-style castle with circular grounds that houses the Municipal History Museum. It boasts outstanding views of the city of Palma and the harbor.

In fact, you could decide not to venture outside of Mallorca’s capital city of Palma at all. Stay local for a few extra days and immerse yourself in the full Spanish city experience of nightlife, museums, restaurants, historical architecture and culture. Book a tour of the city or explore it yourself.

If you do choose to explore more of the island’s rich history outside of Palma, be sure to see any (or all) of the following sights: the Roman remains of Pollentia and narrow streets of the medieval town of Alcúdia; the village of Valldemossa, once home to famed composer Frederic Chopin and writer George Sands; or the fisherman’s harbor of Port Andratx, with its delicious seafood and ocean views.

Retreat to the coast to enjoy white sands and crystalline waters. There are many beaches to choose from (262, in fact!) and each one is beautiful in its own way. Cala Agulla is surrounded by pine trees and mountains. The beach is made up of fine sand at Portals Vells and pebbles and gravel at Cala Tuent. The bay of Alcúdia is Mallorca’s longest beach and is ideal for families.

Water sports enthusiasts can enjoy kite surfing at the Son Serra de Marina or windsurfing at the Port de Pollensa. Nearby rock caves offer excellent swimming and diving at the Cala Estellencs. The translucent water at Cala Llamp makes for great snorkeling.

The dramatic Serra de Tramuntana mountains run along the island’s northwestern coast. Hike, drive or bike along these mountains and enjoy the incredible views at the top. Fun fact: This mountain range has been declared a UNESCO World Heritage site under the “cultural landscape” category for its historical, cultural and environmental importance.

Find the ancient watchtower “La Torre del Verger” on the edge of a cliff near the village of Banyalbufar — or seek refreshments at a café in the highest village on the island above sea level, Galilea.

Weather Report

The island enjoys a mild Mediterranean climate throughout the year. A visit in April allows you to bypass the heavy crowds, hot temperatures and higher room rates of Mallorca’s peak summer season. You should mostly expect lots of sunshine and average temperatures in the 60–70 degree Fahrenheit range (but bring a light jacket for cooler evenings and an umbrella for any possible rainfall).


Produced by HFTP, Hospitality Industry Technology Exposition & Conference (HITEC®) is the world’s largest and oldest hospitality technology exposition and conference brand. HFTP produces three global HITEC conferences each year: HITEC Europe, HITEC North America and HITEC Dubai.

HITEC offers a unique combination of exceptional education and industry exhibition — bringing together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines.

Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything you need to enhance your career.

Register to Attend Today

The Full Conference option is an all-access pass to HITEC Europe that includes: the E20X competition and reception, education sessions, HITEC welcome reception, keynote session, general session and two days of access to the exhibit hall (Wednesday and Thursday). Please see the schedule to learn more.

Avoid the lines on-site and get the best price by registering online today. (Registration fees increase after May 9, 2019.)

HFTP is also offering a New Member Conference Bundle for HITEC Europe. Save €50 and receive a full conference registration to HITEC Europe plus a one-year membership with HFTP. Click here for more information and a complete list of HITEC Europe registration options.

Make your reservations now for hotel and transportation. Special rates are available at four Melia properties. (Make your reservations early for best availability.)

We know that you need to justify everything you do in today’s economy — including spending time and money to attend HITEC. Click here for more information to help you demonstrate positive return on investment (ROI) for your organization to gain approval from your management to attend.

Become a Guest Blogger

Take advantage of complimentary registration to HITEC Houston by becoming an official event guest blogger. Share your insights and experiences from this elite event with HFTP’s global audience on HFTP Connect. If you are interested, please send a brief description on why you would make a good guest blogger, along with any writing samples to Briana Gilmore, HFTP communications coordinator, at

The deadline to apply to become a guest blogger at HITEC Europe is Friday, March 1, 2019.

Briana Gilmore is the HFTP Communications Coordinator. Briana can be reached at or +1 (512) 220-4017.

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About the Author: Briana Gilmore