Destination, HITEC Dallas: Return to In-person Engagement, Education and Exhibits in 2021

HITEC®, the world’s largest hospitality technology conference and exhibition returns live this year in just three months. Join thousands of fellow hospitality professionals September 27-30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas USA for four days of exciting in-person networking, education and exhibits. HFTP recently announced the full education lineup this year, which includes a captivating keynote speaker and slate of industry experts to lead the 40+ individual sessions. Developed by an advisory council of top-level professionals immersed in today’s hospitality industry, the program offers a range of topics which address the information of key importance to you.

Preview the education taking place at HITEC this year.

HITEC Opening Keynote, Digital Transformation: Design Your Future

The highly anticipated keynote session will be presented by digital leadership speaker and five-time #1 bestselling author Erik Qualman (a.k.a. “Equalman”). He has performed in over 55 countries and reached 25 million people this decade. His Socialnomics work has been on 60 Minutes and the Wall Street Journal and used by the National Guard and NASA. He will present his observations on digital trends and transformation to the attendees at HITEC Dallas 2021. 

We don’t have a choice on whether we digitally transform, the choice is how well we do it. Leaders this digital decade are made — not born. Qualman will explain how the key to success in this digital age is to not only understand big data, IoT, mobile, AI and virtual technologies but, more importantly, to understand how they work together. This session will give you tips and tricks on how to implement current and future digital trends to maximize your organization’s impact on the world. 

Check out some highly anticipated topics.

  • Hyper-personalization and the future of the guest experience
  • Direct distribution versus third parties and OTAs
  • Tips to improve shareholders’ ROI and management of board and investors
  • How to budget technology expenses
  • Emerging technologies in the F&B industry
  • Training practices for soft skill development, onboarding and team building
  • The role of technology in mitigating today’s post-pandemic hiring epidemic
  • Your hotel’s most pressing cybersecurity threats

Visit the HITEC website for the schedule of events and session details, and start planning your agenda today.

The learning doesn’t stop at HITEC.

Registration to HITEC Dallas also includes access to the HFTP 2021 Annual Convention. This year, the HFTP Annual Convention education program features specialized tracks in hospitality finance and technology for the club and hotel segments. Check out just a few of the education sessions planned for your professional development this September.

Education sessions for clubs will provide:

  • Advice from the experts on capital improvements and club renovations
  • An insider’s perspective on legislative/regulatory issues affecting the private club industry
  • An up-to-date overview of current and upcoming Generally Accepted Accounting Principles (GAAP) pronouncements and tax law

Education sessions for hotels will provide:

  • Data and productivity trends and forecasting techniques for hotel operators
  • Real-life stories that will empower your hotel operations team to view accounting as a wealth-building tool
  • Valuable insights on hotel financials from an owner’s point of view

Don’t miss your chance to tour the world-class exhibit hall.

HITEC Dallas is the world’s largest hospitality conference and tradeshow, boasting the largest exhibition hall in the industry. The HITEC exhibit hall will showcase the latest in hospitality technology from more than 200 companies showcasing today’s most innovative solutions. Bringing in thousands of hospitality professionals from over 60 countries across the globe, HITEC exhibitors have the opportunity to showcase their products and services to high-level professionals and key decision-makers in the industry, enhancing their brand awareness and global visibility.

Vice versa, HITEC attendees have the opportunity to meet with more than 200 of the industry’s leading solution providers, brought together in one place. View the floor plan for HITEC Dallas 2021 and start mapping out your journey on the expo floor today.

Visit Dallas and see what this big Texas city has to offer.

Dallas, Texas is a big city that inspires big ideas. As the ninth-largest city in the United States, Dallas is already one of the country’s leading hubs for business and innovation, and the Dallas metro area is a top visitor destination in Texas. Big things are happening here. Check Visit Dallas for information and special deals on restaurants, attractions, tickets, maps and more. 

Register today.

Full Conference registration to HITEC Dallas 2021 is a four-day, all-access pass to HITEC (Monday through Thursday). This option includes all education sessions, keynote, HITEC Welcome Reception, general sessions, exhibitor tutorials, technology showcase sessions, and three days’ access to the world-class HITEC Exhibit Hall. (Tuesday through Thursday). Visit the HITEC website for full list of registration options. Get the best possible price when you register by August 16, 2021.

Do not forget to book your hotel and travel while you are on the HITEC website. Reserve your hotel room by August 15, 2021 to guarantee availability and conference rates. Orchid.Events (Orchid Event Solutions) is the only official housing service for HITEC Dallas 2021. HFTP has also partnered with United Airlines for discounts on air travel to HITEC Dallas. Visit the HITEC site for more information on travel discounts.

See you in Dallas!

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About the Author: Briana Gilmore