It is officially December — and while many are dreaming of a white Christmas, HFTP also dreams of an iridescent spring, when HITEC Europe 2020 returns to Palma, Mallorca, Spain. Azure waters. Limestone mountains. Historic villages. These are just a few choice phrases to describe Mallorca, where business and leisure will collide in the best possible way for hospitality finance and technology professionals in April 2020.
HITEC Europe will take place April 21–23, 2020 at the Palau de Congressos. Attendees can look forward to attaining the exceptional professional development that HITEC delivers in an unforgettable Mediterranean travel destination.
Mallorca is the largest island in the Balearic archipelago off the coast of Spain. Rich in history and saturated in natural beauty, it is easy to see why Mallorca has become such a travel hot spot in Europe.
Of his time on the Spanish island during HITEC Europe in 2019, HITEC Europe Advisory Council chair Derek Wood said, “Mallorca was a fantastic venue for the show, and the weather was kind to us, as well. The old town is steeped in history, with some really magnificent buildings.
“The choice of restaurants, as you would expect from one of Europe’s favorite holiday destinations, was varied; and from the restaurants that I visited, the quality was great. The Spanish made us feel very welcome and were genuinely pleased that we chose their city to host HITEC. We are all very excited with the thought of returning to this excellent location. ”
“[Palma, Mallorca is] a locale with hundreds of hotels and headquarters to numerous hospitality companies,” said Carl Weldon, HFTP COO – Europe. “Not only is the island a draw due to its large hospitality market, but the program for HITEC Europe will be a cannot-miss event for industry professionals who are involved in the technology operations at hotels, resorts and more.”
So, when your time networking and learning at HITEC Europe is complete, plan to spend some time enjoying this beautiful, historic locale.
(The following information on Mallorca has been previously published on HFTP Connect.)
Things to Do in Mallorca
There are many historical landmarks and ancient villages to explore on the island — many of which are located right in Mallorca’s capital city of Palma, where HITEC Europe is being held. There, you will find the Royal Palace of La Almudaina, an impressive 10th century Muslim fortress that currently serves as the King of Spain’s official (symbolic) residence for ceremonies and receptions.
You will also find the Catedral de Mallorca, also known as “La Seu” (pictured below) — a beautiful, Levantine Gothic-style cathedral whose construction dates all the way back to the 13th century. Its thoughtful design of space and structural lightness has led to the cathedral being known as “the Cathedral of light.”
The Castell de Bellver is a magnificent Gothic-style castle with circular grounds that houses the Municipal History Museum. It boasts outstanding views of the city of Palma and the harbor.
In fact, you could decide not to venture outside of Mallorca’s capital city of Palma at all. Stay local for a few extra days and immerse yourself in the full Spanish city experience of nightlife, museums, restaurants, historical architecture and culture. Book a tour of the city or explore it yourself.
If you do choose to explore more of the island’s rich history outside of Palma, be sure to see any (or all) of the following sights: the Roman remains of Pollentia and narrow streets of the medieval town of Alcúdia; the village of Valldemossa, once home to famed composer Frederic Chopin and writer George Sands; or the fisherman’s harbor of Port Andratx, with its delicious seafood and ocean views.
Retreat to the coast to enjoy white sands and crystalline waters. There are many beaches to choose from (262, in fact!) and each one is beautiful in its own way. Cala Agulla is surrounded by pine trees and mountains. The beach is made up of fine sand at Portals Vells and pebbles and gravel at Cala Tuent. The bay of Alcúdia is Mallorca’s longest beach and is ideal for families.
Water sports enthusiasts can enjoy kite surfing at the Son Serra de Marina or windsurfing at the Port de Pollensa. Nearby rock caves offer excellent swimming and diving at the Cala Estellencs. The translucent water at Cala Llamp makes for great snorkeling.
The dramatic Serra de Tramuntana mountains run along the island’s northwestern coast. Hike, drive or bike along these mountains and enjoy the incredible views at the top. Fun fact: This mountain range has been declared a UNESCO World Heritage site under the “cultural landscape” category for its historical, cultural and environmental importance.
Find the ancient watchtower “La Torre del Verger” on the edge of a cliff near the village of Banyalbufar — or seek refreshments at a café in the highest village on the island above sea level, Galilea.
The island enjoys a mild Mediterranean climate throughout the year. A visit in April allows you to bypass the heavy crowds, hot temperatures and higher room rates of Mallorca’s peak summer season. You should mostly expect lots of sunshine and average temperatures in the 60–70 degree Fahrenheit range (but bring a light jacket for cooler evenings and an umbrella for any possible rainfall).
Produced by HFTP, Hospitality Industry Technology Exposition & Conference (HITEC®) is the world’s largest and oldest hospitality technology exposition and conference brand. HFTP produces three global HITEC conferences each year: HITEC Europe, HITEC North America and HITEC Dubai.
HITEC offers a unique combination of exceptional education and industry exhibition — bringing together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines.
Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything you need to enhance your career.
The Full Conference option is an all-access pass to HITEC Europe that includes: the E20X competition and reception, education sessions, HITEC welcome reception, keynote session, general session and two days of access to the exhibit hall (Wednesday and Thursday). Please see the event schedule to learn more and register your interest to attend today.
Make your reservations now for hotel and travel. Special rates have been secured at Melia Palma Bay hotel. (Reserve early for best availability.)
Become a Guest Blogger
Take advantage of complimentary registration to HITEC Europe 2020 by becoming an official event guest blogger. Share your insights and experiences from this elite event with HFTP’s global audience on HFTP Connect. If you are interested, please send a brief description on why you would make a good guest blogger, along with any writing samples to Briana Gilmore, HFTP communications coordinator, at Briana.Gilmore@hftp.org.
The deadline to apply to become a guest blogger at HITEC Europe is Friday, February 28, 2020.
Briana Gilmore is the HFTP Communications Coordinator. Briana can be reached at Briana.Gilmore@hftp.org or +1 (512) 220-4017.