Omnichannel Surveys: The Next Step In Collecting Critical Customer Feedback

Written by:¬†Jaime Bailey Back in 2013, Walker Insights made the bold prediction that by 2020 customer experience would overtake price and product as the key brand differentiator. Now, with 2020 literally weeks away, are they right? Further, how can you tell if this oft-quoted prediction applies to your customers and…

Strategic Joint Venture: A New Strategy to Expand Footprints in China

Written By: Evita Ma Many surveys show that the mid- to high-end hotel market is booming in China. However, the corresponding services are still insufficient. To expand the footprints, the Hyatt Hotel Corporation and BTG Homeinns Hotels Group announced their intent to establish a joint venture in February of this…