What Happened at Club Forum: Unpacking the Greatest Challenges for Clubs in 2020

This year, the HFTP Club Forum served as an invaluable opportunity for clubs across the United States to virtually come together and discuss the challenges that have unfolded throughout the course of this year, how they are planning ahead for 2021, and what they think the future will look like for this segment of…

HFTP Global President Update: Reflection on Leadership in Crisis

The year 2020 has been a difficult one – not least for those in leadership who have had to bear the weight of tough, quick-thinking decisions. HFTP Global President Michael Levie, CHTP found himself in the unique position of leading HFTP’s prestigious group of board members and guiding the association…

How Do Hospitality CMOs and CTOs Work Together? Read the Research

Hospitality chief marketing officers (CMOs) and chief technology officers (CTOs) were brought together this past year by HFTP and HSMAI for two think tanks on the strategic integration of marketing and technology. By definition, a think tank is a group organized for interdisciplinary research with the objective of providing advice on a…

Sentiment Survey Reveals Top Hospitality Technology Decisions in 2020

The results are in for the inaugural Hospitality Technology Sentiment Survey, co-produced by HFTP and Hospitality Net. This survey sponsored by Shiji with partners EHL and Puzzle Partner serves as an indicator of pertinent technology trends in the hospitality industry. The report uncovers some surprising insights based on the feedback gathered from over 540 survey respondents from around the…

All About Cloud: Insights from a Cloud Strategist

When it comes to all things cloud (What exactly is cloud, anyway? Where does it exist? Why should it matter to me and my business?), it is often best to defer to the expertise of an enterprise cloud strategist like Jeremy Ward, co-host of the new Cloudbusting podcast. Ward is an IT leader…

Club Management Around the World

Golf is truly a global game, which continues to grow in popularity. Most people recognize Scotland as the birthplace of golf, but there are arguments that the origin of golf can actually be traced back to China around 943 A.D. Scholars have found records and paintings of a game called…