Five Must-Know Steps for Confidently Predicting Hotel Performance

Written by: Nate Nasralla In the first post of this two-part blog series, we outlined the most common mistakes that result in errant and inefficient forecasting processes. Also, while many pieces to the hospitality experience from reservations to revenue management have embraced technology, forecasting remains an antiquated exercise dominated by…

Five Mistakes to Avoid When Forecasting Hotel Performance

Written by: Nate Nasralla It’s been said only one percent of businesses are able to achieve 90 percent forecasting accuracy 30 days out. That is pretty poor — and despite access to unprecedented amounts of guest and operations data, and the aid of previously unavailable technologies, things aren’t getting any…

Attention, Hotels: How Do You Use Technology to Transform the Guest Experience?

How are evolving and emerging technologies being leveraged to transform and enhance the guest experience? The hospitality industry wants to know. The guest experience is becoming about more than just great service. Recent studies indicate that by 2020 customer experience will overtake price and product as the key brand differentiator…

Omnichannel Surveys: The Next Step In Collecting Critical Customer Feedback

Written by: Jaime Bailey Back in 2013, Walker Insights made the bold prediction that by 2020 customer experience would overtake price and product as the key brand differentiator. Now, with 2020 literally weeks away, are they right? Further, how can you tell if this oft-quoted prediction applies to your customers and…

#HITEC: Memories from Minneapolis

Written by: Claire Kenney — Official HITEC® Minneapolis 2019 Guest Blogger It has been nearly a week since the hospitality community gathered in Minneapolis for HITEC 2019. The HITEC team presented a packed conference filled with versatile occasions to connect. Returning to my office in Chicago this week, I reflected on all…

The Guest Experience and the Power of #HITEC

Written by: Artak Gevorgian, CHAE, MBA — Official HITEC® Minneapolis 2019 Guest Blogger HITEC is very similar to the hotel experience — it is all about how it makes guests feel. So, what do moods and excitement have to do with attending HITEC? I think a majority of HITEC attendees and exhibitors will…

There Is Still Time to Plan for Your HITEC Experience

Written by: Artak Gevorgian, CHAE, MBA — Official HITEC® Minneapolis 2019 Guest Blogger I have participated as an official event guest blogger for HFTP twice before — at both the 2017 and 2018 HFTP Annual Convention. I heard all about HITEC in the corridors there, during the breaks while convention attendees talked amongst…

Anticipating Guests’ Needs Using 3-D Location Technology

Written by: Manlio Allegra  Like many industries upended by new technologies in recent years, the hotel industry is feeling the pain of house-sharing websites, with the largest threat coming from Airbnb. According to recent research conducted by Florida State University, a one percent increase in Airbnb listings lowers hotel revenues…

Personalizing the Guest Experience While Protecting their Privacy — A HITEC Europe Preview

As competition intensifies and technology evolves, the hospitality industry must rise to meet the latest expectations of all traveling demographics — and that now includes a customized guest experience. The modern traveler has come to expect a certain level of personalization that saves them both time and energy while also…

Being a Service Critic is in my DNA

By Jennifer Jones, HITEC 2018 Guest Blogger Being in the hospitality industry, we are a little more critical than the rest of the population when we experience issues as a guest at a hotel. At the same time, I believe we can also be exceedingly complimentary when our guest experience…