Attention, Clubs: Are All Your Plans in Place?

It is an indisputable fact that has stood the test of time — Planning is vitally important to success. In fact, Benjamin Franklin, a founding father of the United States,…

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China Releases New Standards to Rate Quality of Hotel Online Services

Research from the HFTP Asia Research Center | Written by: Evita Ma On January 10, China released the new standards of Hotel Online Service Quality Evaluation and Classification (China Daily, 2020). This…

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Letter from the HFTP Global President: Partnerships Are Powerful Assets

By: Michael Levie, CHTP  — 2019-2020 HFTP Global board president And now, suddenly, it is 2020 — A new year, with new targets and new opportunities. The Austin, Texas-based HFTP Global team…

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Tech Trends of 2020: Where Innovation Lies

Facial recognition. Robotics process automation (RPA). Voice assistance. As technology becomes the cornerstone in the way we do business and a key driver for the guest experience, we have all…

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The HFTP Research Centers Present: A Year in Review

It has been an exciting first year for the HFTP Foundation. Between frenzied fundraising and planning a packed docket of upcoming research for 2020, research staff have certainly had their…

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Technology in Hotels: Invest Where it Counts

Technology in Hotels: Invest Where it Counts

By Agnes DeFranco, Ed.D., CHAE, CHE, CHIA, CAHTA and Minwoo Lee, Ph.D., MBA, CHE, CHIA Want to give your guests the tech amenities they want? Put your money where your five-star…

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How Do Hospitality CMOs and CTOs Work Together? Read the Research

Hospitality chief marketing officers (CMOs) and chief technology officers (CTOs) were brought together this past year by HFTP and HSMAI for two “ThinkTanks” on the strategic integration of marketing and…

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Attention, Hotels: How Do You Use Technology to Transform the Guest Experience?

How are evolving and emerging technologies being leveraged to transform and enhance the guest experience? The hospitality industry wants to know. The guest experience is becoming about more than just…

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The Threat of IoT Spies: Real or Imagined?

Written by: Sam Chester What is considered to be the first-ever “smart” device (a toaster that could be turned on and off via the Internet) was invented nearly 30 years…

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Omnichannel Surveys: The Next Step In Collecting Critical Customer Feedback

Written by: Jaime Bailey Back in 2013, Walker Insights made the bold prediction that by 2020 customer experience would overtake price and product as the key brand differentiator. Now, with 2020…

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