From Loyalty Programs to Subscription-Based Business Models: New Hotel Revenue Streams
Written by: Natasha Piedrahita Is the subscription model here to stay or here to go? It is a business model successfully led by companies such as Amazon Prime, Netflix, Peloton and the like. The membership and subscription-based business models are…
Effectively Managing Fraud in Loyalty Programs: Part Two
Written by: Bill Byrne, CPA, CIA, CISA This blog post is part two of a two-part series on loyalty program fraud. Part one on HFTP Connect covered loyalty program fraud committed by customers and insiders. Cyber Fraud The final of the…
Effectively Managing Fraud in Loyalty Programs: Part One
Written by: Bill Byrne, CPA, CIA, CISA From airlines to zoos, organizations continue to strategically leverage rewards and loyalty programs to win over and retain customers. There are many organizational benefits to the implementation and management of loyalty programs; however,…