Sustainable Luxury: New Opportunity for the Hospitality Industry?

Written by: Anni Lindqvist, research scholar At the beginning of 2020, no one could have predicted how a global pandemic would upend lives so drastically in a matter of months. Freedom to travel was compromised — and still is, for some. During these unpredictable times, the way of travel and how we…

Are Loyalty Programs Too Rewarding?

Written by: Naftali Marlon Tanyongana Loyalty programs have become par for the course across industries — from retail to airline to hospitality — popularized by their ability to create a loyal customer base. But, companies can quickly lose themselves in the number of return customers and purchases, forgetting about the…