How Do Hospitality CMOs and CTOs Work Together? Read the Research

Hospitality chief marketing officers (CMOs) and chief technology officers (CTOs) were brought together this past year by HFTP and HSMAI for two “ThinkTanks” on the strategic integration of marketing and…

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Chapter Leadership Webinar: HFTP Chapter Recruiting Reboot

Recruiting strategies are evolving and associations need to keep up with the ever-changing times to attract engaged members. In order to bring in members, and especially reach millennials, associations need to be open…

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[Ask the Experts] HITEC 2014 Keynote Rachel Botsman

As we lead up to HITEC 2014, HFTP Connect will be talking to industry experts and keynote speakers about their expertise and how it relates to the hospitality industry through the Ask…

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[HITEC Guest Blogger] Meet Nicole Hockin

HFTP Connect is featuring four guest bloggers throughout HITEC 2012. The bloggers will be providing you their insights on all things HITEC. Before we get to Baltimore next week, get…

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Guest Advocacy + Social Reach = More Hotel Business

When it comes to gaining new business with social media, it pays to let your guests speak for you. We’ve all done it – gone to see a movie, ate…

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How to Brew a Better E-mail Strategy

Starbucks Knows Coffee, Tea and E-mail Marketing I don’t drink coffee. Coffee upsets my stomach and makes me jittery. And yet, I love Starbucks. While enjoying a fine cup of…

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4 Things I Learned About Hotel Mobile Web Sites

Mobile marketing is a hot topic in the industry for HITEC 2011. Vikram Singh, founder of Evision Worldwide, presented an excellent webinar on Mobile Marketing for Hotels & Resorts in…

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