How Has Technology Changed the Face of Marketing in Hospitality Amid Covid-19?
Written by: Varun Khanna, research scholar Over the past year and a half, hospitality marketing and management has witnessed tremendous growth in terms of research and development (Byrd, et.al, 2021). The Covid-19 pandemic has brought about much of this change, as it…
Sustainable Luxury: New Opportunity for the Hospitality Industry?
Written by: Anni Lindqvist, research scholar At the beginning of 2020, no one could have predicted how a global pandemic would upend lives so drastically in a matter of months. Freedom to travel was compromised — and still is, for some. During…
The Perfect Pitch: Strategies for Selling Your Product to an Audience
If you are a fledgling hospitality startup with a promising product that you want to pitch to potential investors or clients, the second presentation in a special “Hackathon Week” series was designed for you. This session featured three hospitality industry experts in sales and marketing who…
Industry Partners Check-in: What Will the Industry Look Like Post Pandemic?
Moderated by: Henri Roelings, Hospitality Net The second gathering for the new HFTP Hangout virtual get-togethers was a vendor-focused group who contemplated what the hospitality-industry will look like post-pandemic. Nowhere near the same was the overwhelming conclusion. Led by moderator…
How Do Hospitality CMOs and CTOs Work Together? Read the Research
Hospitality chief marketing officers (CMOs) and chief technology officers (CTOs) were brought together this past year by HFTP and HSMAI for two think tanks on the strategic integration of marketing and technology. By definition, a think tank is a group organized for…
Chapter Leadership Webinar: HFTP Chapter Recruiting Reboot
Recruiting strategies are evolving and associations need to keep up with the ever-changing times to attract engaged members. In order to bring in members, and especially reach millennials, associations need to be open to change and be able to market their association in…
[Ask the Experts] HITEC 2014 Keynote Rachel Botsman
As we lead up to HITEC 2014, HFTP Connect will be talking to industry experts and keynote speakers about their expertise and how it relates to the hospitality industry through the Ask the Experts column. An expert view on the revolutionary Collaborative…
[HITEC Guest Blogger] Meet Nicole Hockin
HFTP Connect is featuring four guest bloggers throughout HITEC 2012. The bloggers will be providing you their insights on all things HITEC. Before we get to Baltimore next week, get to know our guest bloggers. We already met Brad More….
Guest Advocacy + Social Reach = More Hotel Business
When it comes to gaining new business with social media, it pays to let your guests speak for you. We’ve all done it – gone to see a movie, ate at a new restaurant or even visited a certain city…
How to Brew a Better E-mail Strategy
Starbucks Knows Coffee, Tea and E-mail Marketing I don’t drink coffee. Coffee upsets my stomach and makes me jittery. And yet, I love Starbucks. While enjoying a fine cup of tea the other day at my local Starbucks, I reflected…