The Perfect Pitch: Strategies for Selling Your Product to an Audience

If you are a fledgling hospitality startup with a promising product that you want to pitch to potential investors or clients, the second presentation in a special “Hackathon Week” series was designed for you. This session featured three hospitality industry experts in sales and marketing who participated in a lively Q&A and offered up their advice…

Industry Partners Check-in: What Will the Industry Look Like Post Pandemic?

Moderated by: Henri Roelings, Hospitality Net The second gathering for the new HFTP Hangout virtual get-togethers was a vendor-focused group who contemplated what the hospitality-industry will look like post-pandemic. Nowhere near the same was the overwhelming conclusion. Led by moderator Henri Roelings, founder of Hospitality Net, the group covered the…

How Do Hospitality CMOs and CTOs Work Together? Read the Research

Hospitality chief marketing officers (CMOs) and chief technology officers (CTOs) were brought together this past year by HFTP and HSMAI for two think tanks on the strategic integration of marketing and technology. By definition, a think tank is a group organized for interdisciplinary research with the objective of providing advice on a…

Chapter Leadership Webinar: HFTP Chapter Recruiting Reboot

Recruiting strategies are evolving and associations need to keep up with the ever-changing times to attract engaged members. In order to bring in members, and especially reach millennials, associations need to be open to change and be able to market their association in a way that will attract their target members. When it comes…

[Ask the Experts] HITEC 2014 Keynote Rachel Botsman

As we lead up to HITEC 2014, HFTP Connect will be talking to industry experts and keynote speakers about their expertise and how it relates to the hospitality industry through the Ask the Experts column. An expert view on the revolutionary Collaborative Economy and the hospitality industry Rachel Botsman is a global…

[HITEC Guest Blogger] Meet Nicole Hockin

HFTP Connect is featuring four guest bloggers throughout HITEC 2012. The bloggers will be providing you their insights on all things HITEC. Before we get to Baltimore next week, get to know our guest bloggers. We already met Brad More. Now, let’s meet Nicole Hockin. Nicole Hockin is vice president…

Guest Advocacy + Social Reach = More Hotel Business

When it comes to gaining new business with social media, it pays to let your guests speak for you. We’ve all done it – gone to see a movie, ate at a new restaurant or even visited a certain city because our friends have spoken so highly of their experiences….

How to Brew a Better E-mail Strategy

Starbucks Knows Coffee, Tea and E-mail Marketing I don’t drink coffee. Coffee upsets my stomach and makes me jittery. And yet, I love Starbucks. While enjoying a fine cup of tea the other day at my local Starbucks, I reflected on why I feel so connected to Starbucks and how…

4 Things I Learned About Hotel Mobile Web Sites

Mobile marketing is a hot topic in the industry for HITEC 2011. Vikram Singh, founder of Evision Worldwide, presented an excellent webinar on Mobile Marketing for Hotels & Resorts in November that gave attendees valuable information on using mobile marketing to increase bookings using apps and hotel mobile web sites….