HITEC Europe Returns to Stunning Mallorca, Spain in April 2020

It is officially December — and while many are dreaming of a white Christmas, HFTP also dreams of an iridescent spring, when HITEC Europe 2020 returns to Palma, Mallorca, Spain. Azure waters. Limestone mountains. Historic villages. These are just a few choice phrases to describe Mallorca, where business and leisure will…

Personalizing the Guest Experience While Protecting their Privacy — A HITEC Europe Preview

As competition intensifies and technology evolves, the hospitality industry must rise to meet the latest expectations of all traveling demographics — and that now includes a customized guest experience. The modern traveler has come to expect a certain level of personalization that saves them both time and energy while also…