Budgeting for 2021: What Is the New Target?

Written by: Arlene Ramirez, MBA, CHAE, CHE, CHIA “To be sure of hitting the target, shoot first, and call whatever you hit the target.” Ashleigh Brilliant Since March of this year, the hospitality industry has been trying to figure out its new financial target — the best approach to get…

The Perfect Pitch: Strategies for Selling Your Product to an Audience

If you are a fledgling hospitality startup with a promising product that you want to pitch to potential investors or clients, the second presentation in a special “Hackathon Week” series was designed for you. This session featured three hospitality industry experts in sales and marketing who participated in a lively Q&A and offered up their advice…

Technology in Hotels: Invest Where it Counts

Technology in Hotels: Invest Where it Counts

By Agnes DeFranco, Ed.D., CHAE, CHE, CHIA, CAHTA and Minwoo Lee, Ph.D., MBA, CHE, CHIA Want to give your guests the tech amenities they want? Put your money where your five-star reviews are. This study mines thousands of online reviews to provide hoteliers with data-driven strategies to maximize payoff on IT…